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badgallaura

How to Build a Business Empire like Rihanna

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It's quite an interesting read, it details how Rihanna's slogan is to make sure everybody feels included. Other brands have tried such a promotion tactic but she's actually a superstar who reaches every corner of the world and so happened to launch her business empire with that motto.

Part of the editorial:

Rihanna’s highly-anticipated, size-inclusive lingerie line Savage x Fenty dropped this morning (May 11) at midnight EST, marking the latest addition to the superstar's sprawling fashion and beauty empire.

Avid buyers who visited the Savage x Fenty site at midnight were placed in a queue system that couldn't keep up with demand: fans had to wait as long as two hours and/or enter the queue multiple times before they could freely browse and purchase products from the collection.

Developed in partnership with TechStyle -- the subscription-oriented parent company behind Kate Hudson's Fabletics and Kim Kardashian's ShoeDazzle -- Savage x Fenty features 90 pieces of lingerie, sleepwear, and accessories in multiple shades and sizes, including four themed capsule collections titled On the Reg, U Cute, Damn and Black Widow. All items are priced under $100 apiece, with the option to sign up for a $50 annual subscription program for exclusive early access to product launches and limited-edition items.

"Savage is really about taking complete ownership of how you feel and the choices you make,” Rihanna told Vogue last week. “Basically making sure everybody knows the ball is in your court."

Full article here.

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