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Why isn't H.E.R (Gabriella 'Gabi' Wilson) that big of an artist?

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H.E.R is an R&B artist who signed with RCA records. She has the same vibe as SZA why isn't the GP here for her?

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I'm here for her and love her ass but lbr SZA is kinda monopolizin that 'vibe' right now, I have many friends who call her a 2nd hand SZA and while I don't fully agree I think she needs more time to mature a bit and gain some character n stand out qualities, she has all the right voice, moves, production, etc. but she needs a hook for her entire self

I wish she wasn't as slept on in general, regardless 

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1 minute ago, Black Beauty said:

I guess the reason has to do with marketing, SZA has a great team.

This

SZA has TDE by her side and even tho they can choke for constantly delaying Ctrl they gave her a big push thanks to love galores success (the weekend too)

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SZA being tied to TDE and Kendrick really helped. His core fans listened to it first and got the word out there that her album was good, not to mention that she promoted it on pretty much every hip hop tailored platform there is. H.E.R. doesn't really have those connections (to my knowledge) and the only promo I've seen for her was on Twitter from her fans. RCA needs to put more work into her if they want her to be a star.

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